Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM

Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is...

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Main Authors: Ting, H., Chuah, F., Cheah, J., Memon, M.A., Yacob, Y.
Format: Article
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.30789 /
Published: Universita Putra Malaysia 2015
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961621929&partnerID=40&md5=1860966750d470acf5bd1aedd930036c
http://eprints.utp.edu.my/30789/
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spelling utp-eprints.307892022-03-25T07:20:01Z Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM Ting, H. Chuah, F. Cheah, J. Memon, M.A. Yacob, Y. Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is done to attest the dimensionality of belief factors in explaining attitude and intention towards advertising in the developing markets. Consequently, misspecification of model and omission of measures due to deficiencies in analysis may likely lead to irrelevant conclusion to knowledge and practices. Hence, the present study is aimed to revisit the belief-attitude-intention model in advertising research using two-stage approach in PLS-SEM. Belief factors are constructed as formative measurement to form personal and societal belief factors in higher order component model. Questionnaire-based survey was administered at universities in Malaysia and 347 respondents were subsequently sampled. The findings show that attitude of Malaysian young consumers towards advertising is formed by both positive and negative beliefs. In particular, personal belief factors are found to have greater impact on their attitude and intention than societal belief factors. Universita Putra Malaysia 2015 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961621929&partnerID=40&md5=1860966750d470acf5bd1aedd930036c Ting, H. and Chuah, F. and Cheah, J. and Memon, M.A. and Yacob, Y. (2015) Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 150-170. http://eprints.utp.edu.my/30789/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description Attitude towards advertising, its antecedent and outcome are welldocumented in advertising literature. Moreover, the theory of reasoned action is often used to support the relationships between belief, attitude and intention towards advertising, especially in the western context. However, little is done to attest the dimensionality of belief factors in explaining attitude and intention towards advertising in the developing markets. Consequently, misspecification of model and omission of measures due to deficiencies in analysis may likely lead to irrelevant conclusion to knowledge and practices. Hence, the present study is aimed to revisit the belief-attitude-intention model in advertising research using two-stage approach in PLS-SEM. Belief factors are constructed as formative measurement to form personal and societal belief factors in higher order component model. Questionnaire-based survey was administered at universities in Malaysia and 347 respondents were subsequently sampled. The findings show that attitude of Malaysian young consumers towards advertising is formed by both positive and negative beliefs. In particular, personal belief factors are found to have greater impact on their attitude and intention than societal belief factors.
format Article
author Ting, H.
Chuah, F.
Cheah, J.
Memon, M.A.
Yacob, Y.
spellingShingle Ting, H.
Chuah, F.
Cheah, J.
Memon, M.A.
Yacob, Y.
Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
author_sort Ting, H.
title Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
title_short Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
title_full Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
title_fullStr Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
title_full_unstemmed Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM
title_sort revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using pls-sem
publisher Universita Putra Malaysia
publishDate 2015
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961621929&partnerID=40&md5=1860966750d470acf5bd1aedd930036c
http://eprints.utp.edu.my/30789/
_version_ 1741197466870480896
score 11.62408

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