Review of literatures on trust factors affecting customer's purchase intention on SOHO seller: S-commerce context
Small home-grown businesses have evolved with the emerging of web 3.0 technology. As the businesses nature based on e-commerce concept but in a smaller scale, SOHO face difficulty to gain customer's trust as they are using Social Network Sites (SNSs) in steering their business online. Trust bet...
| Main Authors: | Ramli, R., Bakar, A.A., Aziz, N. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.30842 / |
| Published: |
International Information Institute Ltd.
2016
|
| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84989935857&partnerID=40&md5=718646cc3c146ba1ae51afe3dc3eb047 http://eprints.utp.edu.my/30842/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!