An integrative perspective for CRMS implementation in healthcare in Malaysia
Customer Relationship Management (CRM) is a powerful tool to help healthcare organizations in managing patient interactions. The further that the healthcare organizations understand the value of being customer-centric, the more likely they adopt to CRM as their main source of business strategy. Nume...
| Main Authors: | Baashar, Y.M., Mahmood, A.K. |
|---|---|
| Format: | Conference or Workshop Item |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.31222 / |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2014
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938786927&doi=10.1109%2fICCOINS.2014.6868399&partnerID=40&md5=b8c61dbdd6f9c38ddeeb7f63f08ca152 http://eprints.utp.edu.my/31222/ |
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