Benefits of complementing eye-tracking analysis with think-aloud protocol in a multilingual country with high power distance
This chapter is based on a research conducted that involves usability testing on websites performed on a target audience that are multilingual (English, Malay, Mandarin and Tamil). If a study is carried out without an eye tracker, the moderator has to rely on the think-aloud (TA) feedback and the no...
| Main Authors: | Sivaji, A., Wan Ahmad, W.F. |
|---|---|
| Format: | Book |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.31825 / |
| Published: |
Springer International Publishing
2014
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84921743882&doi=10.1007%2f978-3-319-02868-2_21&partnerID=40&md5=66a5ec3ace566ba021b3edb6fbf7e153 http://eprints.utp.edu.my/31825/ |
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