A review of e-service quality dimensions in user satisfaction
Quality of e-service is one of the significant factors that play a major role in the success or failure of online organizations. It enhances the competitive advantages of online organization; in addition, it improves the relationships with clients and increases their satisfactions. Measuring online...
| Main Authors: | Al-Nuaimi, I.T.I., Mahmood, A.K.B., Jung, L.T., Jebur, H.H. |
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| Format: | Conference or Workshop Item |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.32498 / |
| Published: |
2013
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84897849203&doi=10.1109%2fICRIIS.2013.6716706&partnerID=40&md5=f96cf2546d7c59d1e6e51268e17268ac http://eprints.utp.edu.my/32498/ |
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| Summary: |
Quality of e-service is one of the significant factors that play a major role in the success or failure of online organizations. It enhances the competitive advantages of online organization; in addition, it improves the relationships with clients and increases their satisfactions. Measuring online service quality becomes industry or context dependent in which, it may increase the difficulties to constitute a global measure. This paper reviews e-service quality literature in Malaysian educational institutions because it is of great importance in attracting and retaining tuition-based returns for education in Malaysia, which has become an increasingly competitive business. © 2013 IEEE. |
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