Designing a checklist for an e-commerce website using Kansei engineering

Usability has played a big role in refining the design of a website. Effective design of e-commerce web interfaces potentially increases perceived trust of its consumers. It is thus critical that e-commerce designers understand usability issues pertaining to e-commerce. However, usability looks only...

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Main Authors: Goh, K.N., Chen, Y.Y., Daud, S.C., Sivaji, A., Soo, S.T.
Format: Article
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.32633 /
Published: 2013
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887073397&doi=10.1007%2f978-3-319-02958-0_44&partnerID=40&md5=00ad683aa2d16e7f33930b425d48a7a5
http://eprints.utp.edu.my/32633/
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spelling utp-eprints.326332022-03-29T14:08:06Z Designing a checklist for an e-commerce website using Kansei engineering Goh, K.N. Chen, Y.Y. Daud, S.C. Sivaji, A. Soo, S.T. Usability has played a big role in refining the design of a website. Effective design of e-commerce web interfaces potentially increases perceived trust of its consumers. It is thus critical that e-commerce designers understand usability issues pertaining to e-commerce. However, usability looks only at functionalities and we have moved beyond usability towards user's emotions. The purpose of this study is to design a preliminary checklist using Kansei Engineering for an e-commerce perspective, which can contribute towards trust and purchase intention of consumers in the Malaysia context. A usability evaluation method was conducted, Feedback Capture after Task (FCAT) using the URANUS tool. It was performed on an online gift shop with a group of potential consumers with age range of 18-22. Using Kansei Engineering, we manage to extract words that are mentioned by the users, in which we have categorized it as per Kansei Concept. There are four categories, namely aesthetic, physical, sensational and operational. This research is deemed important in which future web designers could use as a guideline to design an e-commerce website that focuses on perceived trust and purchase intentions based on Kansei Engineering. © 2013 Springer International Publishing. 2013 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887073397&doi=10.1007%2f978-3-319-02958-0_44&partnerID=40&md5=00ad683aa2d16e7f33930b425d48a7a5 Goh, K.N. and Chen, Y.Y. and Daud, S.C. and Sivaji, A. and Soo, S.T. (2013) Designing a checklist for an e-commerce website using Kansei engineering. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 8237 L . pp. 483-496. http://eprints.utp.edu.my/32633/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description Usability has played a big role in refining the design of a website. Effective design of e-commerce web interfaces potentially increases perceived trust of its consumers. It is thus critical that e-commerce designers understand usability issues pertaining to e-commerce. However, usability looks only at functionalities and we have moved beyond usability towards user's emotions. The purpose of this study is to design a preliminary checklist using Kansei Engineering for an e-commerce perspective, which can contribute towards trust and purchase intention of consumers in the Malaysia context. A usability evaluation method was conducted, Feedback Capture after Task (FCAT) using the URANUS tool. It was performed on an online gift shop with a group of potential consumers with age range of 18-22. Using Kansei Engineering, we manage to extract words that are mentioned by the users, in which we have categorized it as per Kansei Concept. There are four categories, namely aesthetic, physical, sensational and operational. This research is deemed important in which future web designers could use as a guideline to design an e-commerce website that focuses on perceived trust and purchase intentions based on Kansei Engineering. © 2013 Springer International Publishing.
format Article
author Goh, K.N.
Chen, Y.Y.
Daud, S.C.
Sivaji, A.
Soo, S.T.
spellingShingle Goh, K.N.
Chen, Y.Y.
Daud, S.C.
Sivaji, A.
Soo, S.T.
Designing a checklist for an e-commerce website using Kansei engineering
author_sort Goh, K.N.
title Designing a checklist for an e-commerce website using Kansei engineering
title_short Designing a checklist for an e-commerce website using Kansei engineering
title_full Designing a checklist for an e-commerce website using Kansei engineering
title_fullStr Designing a checklist for an e-commerce website using Kansei engineering
title_full_unstemmed Designing a checklist for an e-commerce website using Kansei engineering
title_sort designing a checklist for an e-commerce website using kansei engineering
publishDate 2013
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887073397&doi=10.1007%2f978-3-319-02958-0_44&partnerID=40&md5=00ad683aa2d16e7f33930b425d48a7a5
http://eprints.utp.edu.my/32633/
_version_ 1741197761151238144
score 11.62408

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