Utilitarian, hedonic, and self-esteem motives in online shopping
Purpose: The study aims to analyze the influence of hedonic, utilitarian, and self-esteem motivations on online shopping behavior. Likewise, the mediating role of impulsive shopping and shopping intentions is also analyzed. Design/methodology/approach: The study was carried out with the results of a...
| Main Authors: | Indrawati, I., Ramantoko, G., Widarmanti, T., Aziz, I.A., Khan, F.U. |
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| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.33213 / |
| Published: |
Emerald Group Holdings Ltd.
2022
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130214001&doi=10.1108%2fSJME-06-2021-0113&partnerID=40&md5=4f66b2ce3bd78f15f50cf171293a29f2 http://eprints.utp.edu.my/33213/ |
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