Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
Metrosexual is a phenomenon of the 21st century, which challenged the conventional notion of man to a soft man with appealing and pleasant appearance. Men have started to distance themselves from the traditional masculinity by enjoying the disposable income on a gym membership, hair salon, body depi...
| Main Author: | BANO, SOBIA |
|---|---|
| Format: | Thesis |
| Language: | English |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-utpedia.18996 / |
| Published: |
2018
|
| Online Access: |
http://utpedia.utp.edu.my/18996/1/G02941-Sobia%20Bano-PhD%20in%20Management.pdf http://utpedia.utp.edu.my/18996/ |
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