CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA

Petrol retail in Malaysia, which represent hybrid retail type (petrol station with convenience store attached), faces stiff competition due to petrol retail price regulation and commission for every liter sold which are beyond petrol dealers’ control. It leads to closure of numbers of petrol station...

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Main Author: SARI, YULI KUMALA
Format: Thesis
Language: English
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-utpedia.20089 /
Published: 2019
Online Access: http://utpedia.utp.edu.my/20089/1/YULI_KUMALA_SARI_G03066.pdf
http://utpedia.utp.edu.my/20089/
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id utp-utpedia.20089
recordtype eprints
spelling utp-utpedia.200892019-12-16T14:23:03Z http://utpedia.utp.edu.my/20089/ CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA SARI, YULI KUMALA Petrol retail in Malaysia, which represent hybrid retail type (petrol station with convenience store attached), faces stiff competition due to petrol retail price regulation and commission for every liter sold which are beyond petrol dealers’ control. It leads to closure of numbers of petrol stations. The only way for an oil companies help the dealers to boost both fuel and non-fuel sale is by having close relationship with customers and to attract more customers to patron their stations. It requires a good understanding on petrol (hybrid) retail patronage behavior. Unfortunately, current knowledge on petrol retail patronage behavior in Malaysia which has hybrid retail type is still scarce and there are only very limited literatures available. From the marketing point of view, better understanding on the behavior means a better chance of success on their marketing strategy. 2019-09 Thesis NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/20089/1/YULI_KUMALA_SARI_G03066.pdf SARI, YULI KUMALA (2019) CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA. Masters thesis, Universiti Teknologi PETRONAS.
institution Universiti Teknologi Petronas
collection UTPedia
language English
description Petrol retail in Malaysia, which represent hybrid retail type (petrol station with convenience store attached), faces stiff competition due to petrol retail price regulation and commission for every liter sold which are beyond petrol dealers’ control. It leads to closure of numbers of petrol stations. The only way for an oil companies help the dealers to boost both fuel and non-fuel sale is by having close relationship with customers and to attract more customers to patron their stations. It requires a good understanding on petrol (hybrid) retail patronage behavior. Unfortunately, current knowledge on petrol retail patronage behavior in Malaysia which has hybrid retail type is still scarce and there are only very limited literatures available. From the marketing point of view, better understanding on the behavior means a better chance of success on their marketing strategy.
format Thesis
author SARI, YULI KUMALA
spellingShingle SARI, YULI KUMALA
CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
author_sort SARI, YULI KUMALA
title CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
title_short CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
title_full CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
title_fullStr CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
title_full_unstemmed CUSTOMER PATRONAGE BEHAVIOR TOWARD PETROL RETAIL WITH ATTACHED CONVENIENCE STORE IN MALAYSIA
title_sort customer patronage behavior toward petrol retail with attached convenience store in malaysia
publishDate 2019
url http://utpedia.utp.edu.my/20089/1/YULI_KUMALA_SARI_G03066.pdf
http://utpedia.utp.edu.my/20089/
_version_ 1741195576506056704
score 11.62408

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