Cover Image

Why young consumers in Malaysia do not accept mobile marketing? : conceptual framework /

Saved in:
Main Author: Vic, Qi Pan
Other Authors: Shun, Gui Amy Cheah, Pai, Qin Chew
Format: Article
Language:English
Subjects:
Internet marketing
Mobile commerce
Consumers > Attitudes > Malaysia
Tags: Add Tag
No Tags, Be the first to tag this record!
Bibliography:Bibliography: pages 62-63
ISBN:9789671150603 (pbk.)

Similar Items