Record Citations
APA (7th ed.) Citation
Wei, L. P., Velaithan T. H. Govindan Nair, & Thinavan Periyayya. Celebrity endorsement in advertisements: Celebrity-brand congruency increases purchase intentions.
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Chicago Style (17th ed.) Citation
Wei, Li Pook, Velaithan T. H. Govindan Nair, and Thinavan Periyayya. Celebrity Endorsement in Advertisements: Celebrity-brand Congruency Increases Purchase Intentions.
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MLA (9th ed.) Citation
Wei, Li Pook, et al. Celebrity Endorsement in Advertisements: Celebrity-brand Congruency Increases Purchase Intentions.
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Warning: These citations may not always be 100% accurate.