Celebrity endorsement in advertisements : celebrity-brand congruency increases purchase intentions /

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Bibliographic Details
Main Author:	Wei, Li Pook
Other Authors:	Velaithan T. H. Govindan Nair, Thinavan Periyayya
Format:	Article
Language:	English
Subjects:	Advertising > Brand name products > Congresses Celebrities Purchasing > Decision making
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MARC


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100	1		\|a Wei, Li Pook
245	1	4	\|a Celebrity endorsement in advertisements : \|b celebrity-brand congruency increases purchase intentions / \|c Wei Li Pook, Velaithan T.H Govindan Nair and Thinavan a/l Periyayya
504			\|a Bibliography: page 154
650	1	0	\|a Advertising \|x Brand name products \|v Congresses
650	2	0	\|a Celebrities
650	2	0	\|a Purchasing \|x Decision making
700	0		\|a Velaithan T. H. Govindan Nair
700	0		\|a Thinavan Periyayya
773	0		\|7 m2am \|w (PNM)000698378 \|a International Conference on Behavioral & Social Science Research (2012 : Perak) \|t PROCEEDINGS OF 1ST INTERNATIONAL CONFERENCE ON BEHAVIORAL & SOCIAL SCIENCE RESEARCH (1st ICBSSR 2012) \|d Perak : Universiti Tunku Abdul Rahman, 2012 \|z 9789671150603 (pbk.) \|g p. 147-154
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