Get This : Celebrity endorsement in advertisements : celebrity-brand congruency increases purchase intentions / Wei Li Pook, Velaithan T.H Govindan Nair and Thinavan a/l Periyayya

Title : Celebrity endorsement in advertisements : celebrity-brand congruency increases purchase intentions / Wei Li Pook, Velaithan T.H Govindan Nair and Thinavan a/l Periyayya

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