Exploring the effectiveness of destination branding through film : a study of locally-produced films in Malaysia /

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Bibliographic Details
Main Author:	Kok, Shiong Pong
Other Authors:	Yi, Xian Raphael Thoo
Format:	Article
Language:	English
Subjects:	Place marketing Tourism > Malaysia Branding (Marketing) > Malaysia > Congresses Motion picture film > Congresses
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