The Impact of Brand Equity on Food and Beverage Purchase Intention among University Students in Malaysia /

Saved in:

Bibliographic Details
Main Authors:	Chang, Wen Xin (Author), Cheong, Sze Theng (Author), Thenmohil Krishnamurthi (Author), Ng, Wendy (Author), Hayati Yusof (Author), Mai Farhana Mior Badrul Munir (Author), Zulnurhaini Zolkaply (Author)
Format:	Article
Language:	English
Subjects:	Brand name products > Malaysia Food industry and trade > Malaysia
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Bibliography:	Bibliography: pages 21-23
ISBN:	9789672244004

Similar Items