A Conceptual Model of Customer Loyalty Towards iPhone : Focusing on customers in Malaysia /

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Bibliographic Details
Main Authors: Sai, Mei Ling (Author), Tharmalingam, Sobanah (Author), Vikniswari Vija-Kumaran (Author), Kalai-vani Kalimuthu (Author)
Format: Article
Language:English
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245 1 2 |a A Conceptual Model of Customer Loyalty Towards iPhone :  |b Focusing on customers in Malaysia /  |c Sai, Mei Ling, Sobanah, Tharmalingam, Vikniswari, Vija-Kumaran, Kalai-vani, Kalimuthu 
504 |a Bibliography: pages 366-368 
650 1 0 |a iPhone (Smartphone) 
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650 1 0 |a Consumer satisfaction 
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700 0 |a Tharmalingam, Sobanah,  |e author. 
700 0 |a Vikniswari Vija-Kumaran,  |e author. 
700 0 |a Kalai-vani Kalimuthu,  |e author. 
773 0 |7 m2am  |w (PNM)000866796  |a International Conference on Business, Accounting, Finance and Economics (6th : 2018 : Petaling Jaya, Selangor)  |t The Challenges of Change : International Conference on Business, Accounting, Finance and Economics 2018 : E-Proceeding, Universiti Tunku Abdul Rahman, Kampar, Perak Malaysia, 4th & 5th Oct, 2018 / organized by Faculty of Business and Finance, Universiti Tunku Abdul Rahman  |z 9789672244004  |g pages 362-368 
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