MANAGING CORPORATE BRAND EXPERIENCE AND CORPORATE BRAND CRISIS /

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Bibliographic Details
Main Authors:	Zalfa Laili Hamzah (Author), Sharifah Faridah Syed Alwi (Author)
Format:	Book
Language:	English
Published:	Tanjung Malim, Perak : Universiti Pendidikan Sultan Idris, 2022
Subjects:	Brand name products Business names Branding (Marketing) Government publications > Malaysia
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