Principles of marketing /

Main Author: LUSCH, Robert F.
Other Authors: Lusch, Virginia N. 1949-
Format: Book
Call Number: 658.8 LUS
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.2086 / 0534038972RM95.00
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Boston, Mass. : Kent Pub. Co., c1987
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100 1 |a LUSCH, Robert F. 
245 1 0 |a Principles of marketing /  |c Robert F. Lusch, Virginia N. Lusch 
260 |a Boston, Mass. :  |b Kent Pub. Co.,   |c c1987 
300 |a xxvi,757p.  |b col.ill.,   |c 25cm. 
500 |a Includes index 
504 |a Includes bibliography 
650 0 |a Marketing 
700 1 |a Lusch, Virginia N.  |c 1949- 
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