Marketing management : an asian perspective /

Other Authors: Swee, Hoon Ang, Siew, Meng Leong, Chin, Tiong Tian
Format: Book
Call Number: 658.802 MAR
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.24252 / 0130109800
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Singapore Prentice Hall 1999
Edition: Second edition
Subjects:
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020 |a 0130109800  |c RM70.00 
090 0 0 |a 658.802  |b MAR 
245 1 0 |a Marketing management :  |b an asian perspective /  |c Philip Kotler...[et al.] 
250 |a Second edition 
260 |a Singapore  |b Prentice Hall  |c 1999 
300 |a xvi,904p.  |b ill.  |c 24cm. 
500 |a Includes subject index, p:870 
500 |a Includes name index, p:853 
500 |a Includes appendix, p:841 
650 0 |a Marketing management an asian perspective 
650 0 |a Marketing  |z Asia  |v Case studies 
650 0 |a Marketing  |x Management 
700 0 |a Swee, Hoon Ang 
700 0 |a Siew, Meng Leong 
700 0 |a Chin, Tiong Tian 
942 |2 ddc  |c BK 
999 |c 24252  |d 24252 
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