Market-driven management : strategic and operational marketing /
| Main Author: | Lambin, Jean-Jacques, 1933- |
|---|---|
| Other Authors: | Schuiling, Isabelle, 1962- |
| Format: | Book |
| Language: | English |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.48621 / 9780230276024 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Houndmills, Basingstoke ; New York, NY :
Palgrave Macmillan,
2012.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
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| Physical Description: |
xxv, 590 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780230276024 |