All eyes East :lessons from the front lines of marketing to China's youth /

Main Author: Bergstrom, Mary.
Format: Book
Language: English
Call Number: HQ799.C5 B47 2012
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.48686 / 9780230120624 (hardcover)
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: New York, NY : Palgrave Macmillan, 2012.
Subjects:
Youth > China > Attitudes.
Youth > China > Social conditions > 21st century.
Youth > China > Economic conditions > 21st century.
Intergenerational relations > China.
Marketing > China.
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Table of Contents:
  • The new (r)evolutionaries : 70s, 80s, and 90s generations
  • Progress : mapping new roads to success
  • Tipping gender : from boys rule to girl power
  • About face : seeing new beauty codes
  • Speaking up : the seeds of activism
  • Creative sub-cultures : building outside the mainstream
  • Re-branding Chineseness : new China, new identity.

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