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081022s2009 enkae b 001 0 eng |
| 010 |
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|a 2008045140
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| 020 |
|
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|a 9781403919021
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| 020 |
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|a 140391902X
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| 035 |
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|a (OCoLC)ocn263498193
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| 040 |
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|c OCoLC
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| 082 |
0 |
0 |
|a R 746.920688 JAC
|2 22
|
| 100 |
1 |
|
|a Jackson, Tim,
|d 1963-
|
| 245 |
1 |
0 |
|a Mastering fashion marketing /
|c Tim Jackson and David Shaw.
|
| 260 |
|
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|a Basingstoke [England] ;
|a New York :
|b Palgrave Macmillan,
|c 2009.
|
| 300 |
|
|
|a xviii, 376 p. :
|b ill., plans ;
|c 24 cm.
|
| 440 |
|
0 |
|a Palgrave master series
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| 504 |
|
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|a Includes bibliographical references (p. 351-353) and index.
|
| 505 |
0 |
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|a The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
|
| 650 |
|
0 |
|a Fashion merchandising.
|
| 700 |
1 |
|
|a Shaw, David,
|d 1947 December 17-
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
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