Mastering fashion marketing /
| Main Author: | Jackson, Tim, 1963- |
|---|---|
| Other Authors: | Shaw, David, 1947 December 17- |
| Format: | Book |
| Language: | English |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.50155 / 9781403919021 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009.
|
| Series: |
Palgrave master series
|
| Subjects: | |
| Online Access: |
Table of contents only |
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Table of Contents:
- The customer and fashion consumption
- Marketing research and information for fashion
- Fashion segmentation, targeting and positioning (STP)
- Marketing mix : the fashion product
- Marketing mix : pricing in fashion
- Marketing mix : promotion and marketing communications
- Marketing mix : place & channels of distribution and service
- Branding in fashion and luxury
- New approaches to fashion marketing
- Strategic and tactical planning in fashion marketing.