Brand Avatar : translating virtual world branding into real world success /
| Main Author: | De Mesa, Alycia. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.1255 D46 2009 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.50298 / 9780230201798 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York :
Palgrave Macmillan,
2009.
|
| Subjects: | |
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| Physical Description: |
187 p. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780230201798 |