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|a 658.514 DEB
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|a De Bes, Fernando Trias
|
| 245 |
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|a Winning at innovation :
|b the A-to-F model /
|c Fernando Trias de Bes, Philip Kotler
|
| 260 |
|
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|a Basingstoke [England] :
|b Palgrave Macmillan,
|c 2011
|
| 300 |
|
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|a xvi, 272p. :
|b ill. ;
|c 25cm.
|
| 504 |
|
|
|a Includes bibliographical references and imdex
|
| 650 |
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|a Technological innovations
|x Management
|
| 700 |
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|a Kotler, Philip
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