Inside the box : a proven system of creativity for breakthrough results /
"This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without...
| Main Author: | Boyd, Drew. |
|---|---|
| Other Authors: | Goldenberg, Jacob, 1962- |
| Format: | Book |
| Language: | English |
| Call Number: | HD53 Boy 2014 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.51964 / 1451659296 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York :
Simon & Schuster,
2014.
|
| Edition: | First Simon & Schuster paperback edition. |
| Subjects: | |
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Table of Contents:
- Creativity hides inside the box
- When less becomes more : the subtraction technique
- Divide and conquer : the division technique
- Be fruitful and multiply : the multiplication technique
- New tricks for old dogs : the task unification technique
- Clever correlations : the attribute dependency technique
- Contradiction : a path to creativity
- Final thoughts.