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|a 2010014286
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|a 9780273732792 (pbk.)
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|a HD62.5
|b .M85 2010
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| 082 |
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|a 658.022 MUL
|2 22
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| 100 |
1 |
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|a Mullins, John W.
|q (John Walker)
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| 245 |
1 |
4 |
|a The new business road test :
|b what entrepreneurs and executives should do before writing a business plan /
|c John W. Mullins.
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| 250 |
|
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|a 3rd ed.
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| 260 |
|
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|a Harlow, England ;
|a New York :
|b Financial Times Prentice Hall,
|c 2010.
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| 300 |
|
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|a xviii, 315 p.
|b ill. ;
|c 24 cm.
|
| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Road test your new business idea -- My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- Toolkits for your road test -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of your business model -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
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| 650 |
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0 |
|a New business enterprises
|x Planning.
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| 650 |
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0 |
|a Marketing research.
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| 942 |
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|2 ddc
|c BK
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| 999 |
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|c 52311
|d 52311
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| 952 |
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|0 0
|1 0
|2 ddc
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|6 LC_658_022000000000000_MUL
|7 0
|8 NFIC
|9 469315
|a K4
|b K4
|c LC
|d 2015-03-26
|l 2
|m 1
|o LC 658.022 MUL
|p 0009853093
|r 2017-03-04
|s 2017-02-25
|w 2015-03-26
|y BK
|z LC
|
