The new business road test : what entrepreneurs and executives should do before writing a business plan /
| Main Author: | Mullins, John W. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HD62.5 .M85 2010 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.52311 / 9780273732792 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Harlow, England ; New York :
Financial Times Prentice Hall,
2010.
|
| Edition: | 3rd ed. |
| Subjects: | |
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Table of Contents:
- Road test your new business idea
- My opportunity : why will or won't this work?
- Will the fish bite?
- Is this a good market?
- Is this a good industry?
- How long will your advantage last?
- What drives your entrepreneurial dream?
- Can you and your team execute?
- Your connections matter: which matter most?
- Putting the seven domains to work to develop your opportunity
- What to do before you write your business plan
- Toolkits for your road test
- How to learn what you don't know you don't know
- Market analysis worksheet
- Industry analysis checklist
- Determining the viability of your business model
- Do-it-yourself marketing research for your new business road test
- Evidence-based forecasting
- Getting help with your road test.