Innovation and entrepreneurship /
"Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.The book features contemporary applications such...
| Main Author: | Bessant, J. R. |
|---|---|
| Other Authors: | Tidd, Joseph, 1960- |
| Format: | Book |
| Language: | English |
| Call Number: | HD53 .B476 2011 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.52321 / 9780470711446 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Chichester, West Sussex, UK :
Wiley,
2011.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: |
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Table of Contents:
- The innovation imperative
- Social entrepreneurship and innovation
- Globalisation, development and sustainability
- Individual and organisational characteristics
- Sources of innovation
- Searching for opportunities
- Building the case
- Exploiting networks
- Developing new products and services
- Creating new ventures
- Exploiting knowledge and intellectual property
- Creating value and growing ventures
- Learning to manage innovation.