Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such s...
| Main Author: | Kim, W. Chan. |
|---|---|
| Other Authors: | Mauborgne, Renée. |
| Format: | eBook |
| Language: | English |
| Call Number: | HF5415.153 .K53 2005 HF5415.153 Kim 2005 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.53204 / 1591396190 (hardcover : alk. paper) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2005.
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| Subjects: | |
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