Predictably irrational : the hidden forces that shape our decisions /

"In this revised and expanded edition of Predictably Irrational, Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public poli...

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Main Author: Ariely, Dan.
Format: Book
Language: English
Call Number: BF448 .A75 2009
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.53320 / 9780061854545
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: New York : Harper, c2009.
Edition: Rev. & exp. ed.
Subjects:
Decision making.
Economics > Psychological aspects.
Consumer behavior.
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100 1 |a Ariely, Dan. 
245 1 0 |a Predictably irrational :  |b the hidden forces that shape our decisions /  |c Dan Ariely. 
250 |a Rev. & exp. ed. 
260 |a New York :  |b Harper,  |c c2009. 
300 |a xxxii, 368 p. ;  |c 23 cm. 
500 |a "Originally published in 2008, in a different format, by HarperCollins Publishers." 
504 |a Includes bibliographical references (p. [341]-353) and index. 
505 0 0 |g Introduction.  |t How an Injury Led Me to Irrationality and to the Research Described Here --   |g Ch. 1.  |t The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be --   |g Ch. 2.  |t The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air --   |g Ch. 3.  |t The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing --   |g Ch. 4.  |t The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them --   |g Ch. 5.  |t The Influence of Arousal: Why Hot Is Much Hotter Than We Realize --   |g Ch. 6.  |t The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do --   |g Ch. 7.  |t The High Price of Ownership: Why We Overvalue What We Have --   |g Ch. 8.  |t Keeping Doors Open: Why Options Distract Us from Our Main Objective --   |g Ch. 9.  |t The Effect of Expectations: Why the Mind Gets What It Expects --   |g Ch. 10.  |t The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't --   |g Ch. 11.  |t The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It --   |g Ch. 12.  |t The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest --   |g Ch. 13.  |t Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches? --   |t Reflections and Anecdotes about Some of the Chapters --   |t Thoughts about the Subprime Mortgage Crisis and Its Consequences. 
520 1 |a "In this revised and expanded edition of Predictably Irrational, Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble."--BOOK JACKET. 
650 0 |a Decision making. 
650 0 |a Economics  |x Psychological aspects. 
650 0 |a Consumer behavior. 
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