Predictably irrational : the hidden forces that shape our decisions /

"In this revised and expanded edition of Predictably Irrational, Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public poli...

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Main Author: Ariely, Dan.
Format: Book
Language: English
Call Number: BF448 .A75 2009
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.53320 / 9780061854545
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: New York : Harper, c2009.
Edition: Rev. & exp. ed.
Subjects:
Decision making.
Economics > Psychological aspects.
Consumer behavior.
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Table of Contents:
  • Introduction.
  • How an Injury Led Me to Irrationality and to the Research Described Here
  • Ch. 1.
  • The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be
  • Ch. 2.
  • The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air
  • Ch. 3.
  • The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing
  • Ch. 4.
  • The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them
  • Ch. 5.
  • The Influence of Arousal: Why Hot Is Much Hotter Than We Realize
  • Ch. 6.
  • The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do
  • Ch. 7.
  • The High Price of Ownership: Why We Overvalue What We Have
  • Ch. 8.
  • Keeping Doors Open: Why Options Distract Us from Our Main Objective
  • Ch. 9.
  • The Effect of Expectations: Why the Mind Gets What It Expects
  • Ch. 10.
  • The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't
  • Ch. 11.
  • The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It
  • Ch. 12.
  • The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest
  • Ch. 13.
  • Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches?
  • Reflections and Anecdotes about Some of the Chapters
  • Thoughts about the Subprime Mortgage Crisis and Its Consequences.

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