Strategic brand management /
| Main Author: | Elliott, Richard H. |
|---|---|
| Other Authors: | Percy, Larry., Pervan, Simon. |
| Format: | Book |
| Language: | English |
| Call Number: | 5415.15 .E43 2011 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.53561 / 9780199565214 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Oxford ; New York :
Oxford University Press,
c2011.
|
| Subjects: | |
| Online Access: |
Publisher description Table of contents only |
| Tags: |
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| Physical Description: |
xv, 303 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 283-284) and index. |
| ISBN: |
9780199565214 (pbk.) 019956521X |