Strategic brand management /

Main Author: Elliott, Richard H.
Other Authors: Percy, Larry., Pervan, Simon.
Format: Book
Language: English
Call Number: 5415.15 .E43 2011
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.53561 / 9780199565214 (pbk.)
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Oxford ; New York : Oxford University Press, c2011.
Subjects:
Product management.
Strategic planning.
Online Access: Publisher description
Table of contents only
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050 0 0 |a 5415.15  |b .E43 2011 
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100 1 |a Elliott, Richard H. 
245 1 0 |a Strategic brand management /  |c Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan. 
260 |a Oxford ;  |a New York :  |b Oxford University Press,  |c c2011. 
300 |a xv, 303 p. :  |b ill. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. 283-284) and index. 
650 0 |a Product management. 
650 0 |a Strategic planning. 
700 1 |a Percy, Larry. 
700 1 |a Pervan, Simon. 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy1116/2010942419-d.html 
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