GUERRILA MARKETING IN 30 DAYS /

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers...

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Main Authors: Levinson, Jay Conrad, (Author), Lautenslager, Al, (Author)
Format: Book
Language: English
Call Number: 658.8 LEV
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.58021 / 9781599185316
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: [Irvine, California] : Entrepreneur PRESS, [2014]
Edition: THIRD EDITION
Subjects:
Marketing
Advertising
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Summary: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Item Description: Includes index
Physical Description: xxv, 326 pages ; 24 cm
ISBN: 9781599185316

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