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|a 9780500516232
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|c KOHA
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0 |
4 |
|a R 659.1 BAR
|2 23
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| 100 |
1 |
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|a Barry, Pete
|q (Pete S.)
|
| 245 |
1 |
4 |
|a The advertising concept book :
|b think now, design later : a complete guide to creative ideas, strategies and campaigns /
|c Pete Barry.
|
| 250 |
|
|
|a 2nd ed., rev. & expanded.
|
| 260 |
|
|
|a London :
|b Thames & Hudson,
|c 2012.
|
| 300 |
|
|
|a 296 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
|
|a Previous ed.: 2008.
|
| 504 |
|
|
|a Includes bibliographical references (p. 291) and index.
|
| 505 |
0 |
|
|a Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Advertising campaigns.
|
| 650 |
|
0 |
|a Advertising copy.
|
| 942 |
|
|
|2 ddc
|c REF
|
| 999 |
|
|
|c 59124
|d 59124
|
