The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
| Main Author: | Barry, Pete |
|---|---|
| Format: | Book |
| Language: | English |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.59124 / 9780500516232 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London :
Thames & Hudson,
2012.
|
| Edition: | 2nd ed., rev. & expanded. |
| Subjects: | |
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Table of Contents:
- Basic tools
- The strategy
- The campaign
- The tagline
- Generating strategies and ideas
- TV
- Ambient
- Interactive
- Copy
- Radio
- Integrated
- Execution
- Presenting and selling your work
- The student book
- Conclusion.