Qualitative market research : a practioner's and buyer's guide /
| Main Author: | GORDON, Wendy |
|---|---|
| Other Authors: | Langmaid, Roy 1946- |
| Format: | Book |
| Call Number: | 658.83 GOR |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.8406 / 056605115X (hbk) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Aldershot :
Gower Pub. Co. Ltd.,
c1988
|
| Subjects: | |
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| Physical Description: |
xiii, 262 p. ill., 25cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
056605115X (hbk) |