The impact of advertising value of in-game pop-up ads in online gaming on gamers� inspiration: An empirical investigation
In online gaming, pop-up ads are effective advertising strategies with a high conversion rate. Businesses are actively using pop-up ads in online games for advertising. However, research into the advertising value of pop-up ads and its effect on gamers� inspiration states remains scarce. This stud...
| Main Authors: | Abbasi, A.Z., Rehman, U., Hussain, A., Ting, D.H., Islam, J.U. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.23874 / |
| Published: |
Elsevier Ltd
2021
|
| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105251394&doi=10.1016%2fj.tele.2021.101630&partnerID=40&md5=684d90cd44aa693965a60ca39c8bee6b http://eprints.utp.edu.my/23874/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|