The moderating role of complaint handling on brand hate in the cancel culture
Purpose: This study investigates the moderating role of complaint handling between ideological incompatibility, symbolic incongruity, negative past experience and corporate social irresponsibility on brand hate. Design/methodology/approach: The study employs the Duplex Hate theory which assumes that...
| Main Authors: | Abbasi, A.Z., Fayyaz, M.S., Ting, D.H., Munir, M., Bashir, S., Zhang, C. |
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| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.29092 / |
| Published: |
Emerald Group Holdings Ltd.
2022
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| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85126214955&doi=10.1108%2fAPJBA-06-2021-0246&partnerID=40&md5=fb70f595c0d3efaf1fa7bc5da97664d7 http://eprints.utp.edu.my/29092/ |
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