Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value
Purpose: Though the videogame literature is thriving, little remains known regarding the effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study, therefore, aims to explore pop-up ads as an important tool to prompt gamer-perceived advertisement value and their subseque...
| Main Authors: | Hussain, A., Abbasi, A., Hollebeek, L.D., Schultz, C.D., Ting, D.H., Wilson, B. |
|---|---|
| Format: | Article |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-eprints.29477 / |
| Published: |
Emerald Group Holdings Ltd.
2021
|
| Online Access: |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85111828250&doi=10.1108%2fJSM-05-2020-0164&partnerID=40&md5=6fcb526712ad8a497cc5a79cd9cb8808 http://eprints.utp.edu.my/29477/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|