Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process

Airline website is the major online channel that attracts the customers around the globe. The quality of the website is the main concern for the users who use it. Website quality depends on many criteria from both user's and service providers perspective. This research aims to measure some qual...

Full description

Main Authors: Dominic, P.D.D., Khan, H.
Format: Conference or Workshop Item
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-eprints.31297 /
Published: Institute of Electrical and Electronics Engineers Inc. 2014
Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988227250&doi=10.1109%2fICCSCE.2014.7072775&partnerID=40&md5=71532eddd5df0ae461e20e5af4c7db2c
http://eprints.utp.edu.my/31297/
Tags: Add Tag
No Tags, Be the first to tag this record!
id utp-eprints.31297
recordtype eprints
spelling utp-eprints.312972022-03-25T09:05:29Z Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process Dominic, P.D.D. Khan, H. Airline website is the major online channel that attracts the customers around the globe. The quality of the website is the main concern for the users who use it. Website quality depends on many criteria from both user's and service providers perspective. This research aims to measure some quality attributes of airlines websites using various online web diagnostic tools. The analytical hierarchy process (AHP) and fuzzy analytical hierarchy process (FAHP) approaches are used to measure and compare the quality of websites for four airlines that operates very frequently in Malaysia. The results suggest that different factors constitute differently to make each airline website successful. © 2014 IEEE. Institute of Electrical and Electronics Engineers Inc. 2014 Conference or Workshop Item NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988227250&doi=10.1109%2fICCSCE.2014.7072775&partnerID=40&md5=71532eddd5df0ae461e20e5af4c7db2c Dominic, P.D.D. and Khan, H. (2014) Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process. In: UNSPECIFIED. http://eprints.utp.edu.my/31297/
institution Universiti Teknologi Petronas
collection UTP Institutional Repository
description Airline website is the major online channel that attracts the customers around the globe. The quality of the website is the main concern for the users who use it. Website quality depends on many criteria from both user's and service providers perspective. This research aims to measure some quality attributes of airlines websites using various online web diagnostic tools. The analytical hierarchy process (AHP) and fuzzy analytical hierarchy process (FAHP) approaches are used to measure and compare the quality of websites for four airlines that operates very frequently in Malaysia. The results suggest that different factors constitute differently to make each airline website successful. © 2014 IEEE.
format Conference or Workshop Item
author Dominic, P.D.D.
Khan, H.
spellingShingle Dominic, P.D.D.
Khan, H.
Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
author_sort Dominic, P.D.D.
title Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
title_short Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
title_full Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
title_fullStr Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
title_full_unstemmed Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
title_sort performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2014
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988227250&doi=10.1109%2fICCSCE.2014.7072775&partnerID=40&md5=71532eddd5df0ae461e20e5af4c7db2c
http://eprints.utp.edu.my/31297/
_version_ 1741197550790115328
score 11.62408

Similar Items