Model Development for Customer Value Co-Creation Attitude and Behavior using Service Logic of Marketing

Main Author: SHAMIM, AMJAD
Format: Thesis
Language: English
Institution: Universiti Teknologi Petronas
Record Id / ISBN-0: utp-utpedia.20311 /
Published: 2016
Subjects:
Online Access: http://utpedia.utp.edu.my/20311/1/2016%20-%20MANAGEMENT%20-%20MODEL%20DEVELOPMENT%20FOR%20CUSTOMER%20VALUE%20CO-CREATION%20ATTITUDE%20AND%20BEHAVIOR%20USING%20SERVICE%20LOGIC%20OF%20MARKETING-AMJAD%20SHAMIM-DOCTOR%20OF%20PHOLOSOPHY%20MANAGEMENT%20JULY%202016.pdf
http://utpedia.utp.edu.my/20311/
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