Model Development for Customer Value Co-Creation Attitude and Behavior using Service Logic of Marketing
| Main Author: | SHAMIM, AMJAD |
|---|---|
| Format: | Thesis |
| Language: | English |
| Institution: | Universiti Teknologi Petronas |
| Record Id / ISBN-0: | utp-utpedia.20311 / |
| Published: |
2016
|
| Subjects: | |
| Online Access: |
http://utpedia.utp.edu.my/20311/1/2016%20-%20MANAGEMENT%20-%20MODEL%20DEVELOPMENT%20FOR%20CUSTOMER%20VALUE%20CO-CREATION%20ATTITUDE%20AND%20BEHAVIOR%20USING%20SERVICE%20LOGIC%20OF%20MARKETING-AMJAD%20SHAMIM-DOCTOR%20OF%20PHOLOSOPHY%20MANAGEMENT%20JULY%202016.pdf http://utpedia.utp.edu.my/20311/ |
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