The Impact of Brand Equity on Food and Beverage Purchase Intention among University Students in Malaysia /

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Bibliographic Details
Main Authors:	Chang, Wen Xin (Author), Cheong, Sze Theng (Author), Thenmohil Krishnamurthi (Author), Ng, Wendy (Author), Hayati Yusof (Author), Mai Farhana Mior Badrul Munir (Author), Zulnurhaini Zolkaply (Author)
Format:	Article
Language:	English
Subjects:	Brand name products > Malaysia Food industry and trade > Malaysia
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