Pricing : concepts and methods for effective marketing /

Main Author: GABOR, Andre
Format: Book
Call Number: 658.816 GAB
Institution: Perbadanan Perpustakaan Awam Negeri Perak
Library: Main Library
Record Id / ISBN-0: ppap.2332 / 0566027038
Online Public Access Catalog: Perbadanan Perpustakaan Awam Negeri Perak
Published: Aldershot : Gower Pub. Co. Ltd., c1988
Edition: 2nd ed
Subjects:
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020 |a 0566027038 
090 0 0 |a 658.816  |b GAB 
100 1 |a GABOR, Andre 
245 1 0 |a Pricing :  |b concepts and methods for effective marketing /  |c Andr�e Gabor ; with appendices by John M. Bates, Clive W.J. Granger, Trevor Watkins 
250 |a 2nd ed 
260 |a Aldershot :  |b Gower Pub. Co. Ltd.,   |c c1988 
300 |a xvi, 378 p.  |b ill.,   |c 22cm. 
500 |a Previous ed. published as: Pricing principles and practices. - London : Heinemann Educational, 1977 
504 |a Includes bibliographical references and index 
650 0 |a Pricing 
943 |2 ddc  |c BK  |k 658.816.GAB 
999 |c 2332  |d 2332 
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