Marketing management /
| Main Author: | Lancaster, Geoff |
|---|---|
| Other Authors: | Massingham, Lester |
| Format: | Book |
| Call Number: | 658.8 LAN |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.34589 / 0077074203 |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
London :
The McGraw-Hill companies,
1993
|
| Subjects: | |
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| 090 | 0 | 0 | |a 658.8 |b LAN |
| 100 | 1 | |a Lancaster, Geoff | |
| 245 | 1 | 0 | |a Marketing management / |c Geoff Lancaster ; Lester Massingham |
| 260 | |a London : |b The McGraw-Hill companies, |c 1993 | ||
| 300 | |a 383p., |c 24cm | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing management | |
| 700 | 1 | |a Massingham, Lester | |
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| 999 | |c 34589 |d 34589 | ||
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