The edge : 50 tips from brands that lead /
| Main Author: | Adamson, Allen P. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.15 .A33 2013 HF5415.15 Ada 2013 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.48575 / 9780230342248 (alk. paper) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
New York, NY :
Palgrave Macmillan,
2013.
|
| Edition: | 1st ed. |
| Subjects: | |
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Table of Contents:
- To have an edge, a brand has to be different, relevant, and have energy
- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how"
- To have an edge, a brand's customers must tell its story
- To have an edge, a brand's customers should want to tell its story
- To have an edge, gear up for a marathon, not a sprint
- To have an edge, a brand must know where it can play and win.