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20141204115526.0 |
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|a 9781137297105 (hardback)
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|2 bisacsh
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| 100 |
1 |
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|a Hackley, Christopher E.
|
| 245 |
1 |
0 |
|a Marketing in context :Setting the Scene /
|c Chris Hackley.
|
| 264 |
|
1 |
|a Houndsmills, Basingstoke, Hampshire ;
|a New York :
|b Palgrave Macmillan,
|c 2013.
|
| 300 |
|
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|a ix, 224 p. ;
|c 23 cm.
|
| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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| 338 |
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|a volume
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| 650 |
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|a Branding (Marketing)
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Advertising & Promotion.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Consumer Behavior.
|2 bisacsh
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Marketing / General.
|2 bisacsh
|
| 856 |
4 |
2 |
|3 Cover image
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