Unmarketing : Stop marketing. Start engaging /
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
| Main Author: | Stratten, Scott. |
|---|---|
| Format: | Book |
| Language: | English |
| Call Number: | HF5415.55 .S76 2012 |
| Institution: | Perbadanan Perpustakaan Awam Negeri Perak |
| Library: | Main Library |
| Record Id / ISBN-0: | ppap.53874 / 9781118176283 (pbk.) |
| Online Public Access Catalog: | Perbadanan Perpustakaan Awam Negeri Perak |
| Published: |
Hoboken, N.J. :
Wiley,
c2012.
|
| Edition: | Rev. and updated. |
| Subjects: | |
| Online Access: |
Cover image |
| Tags: |
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| Summary: |
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers. |
|---|---|
| Item Description: |
Includes index. |
| Physical Description: |
xiv, 251 p. ; 23 cm. |
| ISBN: |
9781118176283 (pbk.) 1118176286 (pbk.) |